Nike Frequency

(Master's project)

Client

Nike

Insight

There are frequencies that nobody can forget.

Creative Idea

Launch the new T-shirt realizing a spot video that runs through over again some epic history sport events.

 

The video's purpose is to communicate the main feature of the new product: the frequency meter. 

In addition  we want the heart to be at the centre of attention in order to

re-experience those moments.

 

Art: Matteo Bardoscia