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Nike Frequency
(Master's project)
Client
Nike
Insight
There are frequencies that nobody can forget.
Creative Idea
Launch the new T-shirt realizing a spot video that runs through over again some epic history sport events.
The video's purpose is to communicate the main feature of the new product: the frequency meter.
In addition we want the heart to be at the centre of attention in order to
re-experience those moments.
Art: Matteo Bardoscia
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